Privacy Policy

At GrailKicks, we respect your privacy and are committed to handling your personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose, store, and otherwise process personal information when you visit grailkick.store, place an order, communicate with us, subscribe to marketing, or otherwise interact with our store and services.

1. Information We Collect

The information we collect depends on how you interact with our website and services. We may collect the following categories of information.

Information You Provide Directly

This may include:

• Your name
• Email address
• Phone number
• Billing address
• Shipping address
• Order information
• Products, sizes, and quantities purchased
• Account information, if you create an account
• Messages or information you provide when contacting customer support
• Reviews, feedback, or other content you choose to submit
• Marketing preferences and subscription information

Payment Information

When you make a purchase, payment information is processed through Shopify and/or third-party payment providers available at checkout.

Depending on the payment method you choose, payment providers may process information such as your card details, billing information, payment account information, transaction amount, and fraud-prevention data.

We generally do not directly receive or store complete payment card numbers when payment information is securely processed by third-party payment providers.

Information Collected Automatically

When you browse our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Approximate location derived from your IP address
• Pages viewed
• Products viewed
• Search activity
• Referring website or advertisement
• Date and time of visits
• Shopping cart activity
• Checkout interactions
• Cookie and device identifiers
• Information about how you interact with our website

2. How We Use Your Information

We may use personal information for purposes including:

• Processing and fulfilling orders
• Processing payments
• Providing order confirmations and shipping updates
• Arranging delivery and shipment tracking
• Providing customer support
• Managing returns, refunds, exchanges, and disputes
• Preventing fraud, abuse, and unauthorized transactions
• Operating and improving our website
• Understanding how customers use our store
• Providing personalized product recommendations
• Measuring advertising and marketing performance
• Displaying relevant advertisements
• Sending promotional emails or messages where permitted
• Complying with legal, tax, accounting, and regulatory requirements
• Protecting our rights, customers, website, and business

3. Order Fulfillment & Shipping

To fulfill and deliver your order, we may provide necessary information to fulfillment centers, warehouses, logistics providers, shipping companies, customs service providers, and local delivery carriers.

This information may include:

• Your name
• Shipping address
• Phone number
• Email address
• Order details
• Tracking information
• Customs or delivery information where necessary

We share only information reasonably necessary to process, transport, track, and deliver your order.

4. Shopify

Our store is hosted on Shopify.

Shopify provides the e-commerce infrastructure that allows us to operate our store, manage orders, provide checkout functionality, process certain payments, prevent fraud, and deliver other commerce-related services.

As a result, Shopify may process personal information when you browse our store, add products to your cart, complete checkout, create an account, or otherwise interact with Shopify-powered services.

Shopify processes information in accordance with its own privacy practices and applicable agreements with merchants and consumers.

5. Cookies & Similar Technologies

We and our technology partners may use cookies, pixels, tags, local storage, and similar technologies to operate our website and understand how it is used.

These technologies may be used to:

• Keep products in your shopping cart
• Remember preferences
• Maintain secure sessions
• Enable checkout functionality
• Measure website traffic
• Understand visitor behavior
• Analyze sales and conversions
• Prevent fraud
• Measure advertising effectiveness
• Provide more relevant marketing

6. Advertising & Analytics

We may use advertising, analytics, and measurement services to understand how customers discover and interact with our store.

Depending on the technologies enabled on our website, these services may include platforms such as:

• Meta / Facebook / Instagram
• Google
• TikTok
• Shopify analytics and advertising services
• Other advertising, analytics, or attribution providers

These providers may receive information about your device, browser, interactions with our website, products viewed, purchases, or other events in order to measure advertising performance and, where permitted, provide or personalize advertising.

7. Data Sharing & Targeted Advertising

We do not disclose personal information indiscriminately. However, we may share information with service providers and business partners when necessary to operate our store or provide services.

Under certain U.S. state privacy laws, some advertising-related disclosures or uses of personal information may be considered "sharing," "targeted advertising," or similar regulated activity, even where money is not exchanged for personal information.

Where required by applicable law, eligible customers may have the right to opt out of certain advertising-related uses or disclosures.

If privacy or data-sharing preference controls are displayed on our website, you may use those controls to submit applicable choices.

8. Service Providers & Third Parties

We may disclose personal information to trusted third parties that help us operate our business.

These may include:

• E-commerce platform providers
• Payment processors
• Fraud prevention providers
• Shipping and logistics companies
• Warehouses and fulfillment partners
• Email and communications providers
• Customer support providers
• Analytics providers
• Advertising platforms
• Website hosting and technical service providers
• Professional advisers such as accountants, lawyers, or consultants

These providers may process personal information only as necessary to provide their services or as otherwise permitted by applicable law and their agreements with us.

9. Marketing Communications

If you subscribe to promotional emails, SMS messages, or other marketing communications, we may use your contact information to send you information about new products, promotions, limited drops, discounts, or other store updates.

You may unsubscribe from promotional emails by using the unsubscribe link included in marketing emails.

Where SMS marketing is offered, instructions for opting out will be provided in accordance with applicable requirements.

Even if you opt out of marketing, we may still send transactional communications such as order confirmations, shipping updates, security notices, or customer service messages.

10. Legal & Safety Disclosures

We may disclose personal information where reasonably necessary to:

• Comply with applicable laws or regulations
• Respond to court orders, subpoenas, or lawful government requests
• Investigate suspected fraud or illegal activity
• Enforce our policies or agreements
• Protect our customers, employees, business, or property
• Establish, exercise, or defend legal claims

11. Business Transfers

If GrailKicks is involved in a merger, acquisition, restructuring, financing transaction, sale of assets, bankruptcy, or similar business transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

12. International Data Processing

We may work with service providers located in countries different from your own. As a result, personal information may be processed or stored in other jurisdictions.

Privacy and data protection laws in those jurisdictions may differ from the laws where you live.

Where required, appropriate safeguards may be used for international transfers of personal information.

13. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Fulfill and document transactions
• Provide customer service
• Maintain business and accounting records
• Prevent fraud and abuse
• Resolve disputes
• Enforce agreements
• Meet tax, regulatory, and legal obligations

Retention periods may vary depending on the type of information, the reason it was collected, and applicable legal requirements.

When information is no longer reasonably required, it may be deleted, anonymized, or otherwise handled in accordance with applicable requirements.

14. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, payment system, or data-storage method can be guaranteed to be completely secure. Therefore, we cannot guarantee absolute security.

15. Your Privacy Rights

Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information.

These rights may include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of certain personal information
• Request a portable copy of certain information
• Object to or restrict certain processing
• Withdraw consent where processing is based on consent
• Opt out of certain targeted advertising or data sharing
• Appeal certain privacy-request decisions where applicable

These rights are not absolute and may be subject to legal exceptions.

We may need to verify your identity before completing a privacy request in order to protect your information from unauthorized disclosure.

16. United States Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

Depending on your state and the circumstances, these rights may include access, correction, deletion, portability, and the ability to opt out of certain targeted advertising, sharing, or other uses of personal information.

We will not unlawfully discriminate against you for exercising privacy rights available under applicable law.

17. European Economic Area, United Kingdom & Similar Regions

If you are located in the European Economic Area, United Kingdom, or another jurisdiction with similar privacy requirements, we may process personal information based on one or more legal bases, depending on the circumstances.

These may include:

• Performance of a contract, such as processing and delivering your order
• Compliance with legal obligations
• Our legitimate business interests where permitted
• Your consent where consent is required

You may also have the right to lodge a complaint with the appropriate data protection authority in your country or region.

18. Children's Privacy

Our store is intended for general shopping audiences and is not designed to knowingly collect personal information from children in violation of applicable privacy laws.

If you believe a child has provided personal information to us in circumstances where it should not have been collected, please contact us so we can review the matter.

19. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of websites operated by third parties. We encourage you to review their privacy policies before providing personal information.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technologies, services, or legal requirements.

When changes are made, the updated version will be posted on this page and the "Last updated" date will be revised.

If required by applicable law, we may provide additional notice regarding material changes.

21. Contact Us

If you have questions about this Privacy Policy, would like to exercise an applicable privacy right, or have concerns about how your personal information is handled, please contact us.

Last updated: November 13, 2025